IAIA - Institute of American Indian Arts

Course Descriptions

BUSN101 Money, Wealth and Personal Finance (3 credits)

What is money? What is wealth? What is a business or a corporation? This course is an introduction to business and personal finance where students explore such topics as the nature of money, poverty, wealth, financial freedom and investments. Students learn to apply the basics of personal finance through budgeting their income and expenses, and understand issues related to debt, credit, insurance, taxes and retirement planning.

TECH101 Technology Basics for College (3 credits)

This course teaches basic computer technology skills necessary to succeed in academic coursework. The course covers basic skills in word processing, spreadsheet, presentation graphics, and email. Advanced skills necessary to academic success are also covered. The course includes the concepts and use of cloud-based file storage and programs and online collaboration techniques. By the end of the course, students will be able to prepare and present well-formatted academic papers, graphs, and screen-based presentations. 

BUSN120 Business Communications (3 credits)

This course teaches how to write in a variety of work environments. The emphasis of the course is on audience analysis and the writing of concise, accessible communications based on reader needs. Students learn how to write clear procedures, a polished professional resume, and a well-documented research report or business plan. Computer-based research and the efficient composition of long documents is also covered.

BUSN140 Introduction to Business and Entrepreneurship (3 credits)

This course introduces students to entrepreneurship – the process of designing, evaluating and creating new business. We explore how and why people create new businesses and how to utilize planning to increase the chance of success. Students develop a broad understanding of the legal rights and responsibilities of business owners and are introduced to the forms, licenses and permits necessary to start a business. Students complete a feasibility study as the first step in writing a business plan. Topics covered include: Legal Structures, Taxation, Intellectual Property, Copyright, Trademark, Contracts and Creating Employment. 

BUSN145 The Business of Art (Formerly ARTM 201) (3 credits)

This course explores the basic tools and strategies required for pursuing and managing a career in the visual arts including such topics as pricing and selling works of art, contract and copyright law, record-keeping for tax preparation, insurance and retirement options, and business structures and promotional materials for marketing. Students will produce a portfolio for use in entering juried art exhibitions, or for applying to graduate programs. (Pre/co-requisites: BUSN120 and BUSN140, or permission of Program Director) 

BUSN210 Introduction to Financial Accounting (3 credits)

This course is an introduction to the conceptual framework and functions of accounting that apply to all businesses. Students gain an understanding of assets, liabilities, and financial statements. Topics include journalizing, T-accounts, accrual and cash accounting, LIFO/FIFO and basic ratio analysis. Students/business owners develop an understanding of debt, equity, inventory, shipping and fraud, while increasing their financial literacy. (Prerequisite: BUSN101)

BUSN220 Marketing (3 credits)

From grocery stores to art galleries to stocks on Wall Street, all business is conducted in a dynamic marketplace. With a focus on small business, this course covers market research, segmentation, target audience, positioning, branding, marketing methods, buyer behavior and cultural conflicts in marketing. In this applied course, students create the marketing plan section of a business plan. (Prerequisite: BUSN101)

BUSN225 Fundamentals of eMarketing & eCommerce  (3 credits)

Marketing in the connected environment of the Internet and using that connectivity to market is eMarketing. eMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies. This course teaches best practices and effective means of eMarketing to facilitate eCommerce and grow business. Students will experience the process start to finish and learn how to apply these strategies to their own business. 

BUSN235 Sustainability, Innovation & Entrepreneurship  (3 credits)

Going green, green business, and sustainable business are topics on everyone¹s mind. This course examines the wave of innovation spreading across the world today as entrepreneurial individuals and organizations incorporate concern for ecological, human health, social equity, and community prosperity into product design, operations, strategy, and supply chain management. The course focus is on innovation by companies, of all sizes and types, engaged in sustainable business as a strategic and competitive advantage. 


BUSN245 Small Business Management in the 21st Century  (3 credits)

This course offers a unique perspective by treating small business management as a practical human activity rather than as an abstract theoretical concept. Students will learn to incorporate the use of technology and e-business, without having extensive expertise or expenditures, as a way to gain competitive advantage over rivals. Students receive practical information on how to run a small business while using customer value, digital technology, and cash flow as key themes rather than after-thought add-ins. Students will apply this knowledge and produce a management and operations manual for their business.

BUSN250 Law for Entrepreneurs (3 credits)

Students will gain a working understanding the legal environment of business. This course provides students with context and essential legal concepts relating to contracts, product liability, intellectual property, insurance, agency law, partnerships, corporations, and employment law. Through the use of case studies, this course provides the vocabulary and legal savvy that entrepreneurs need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators, other stakeholders, and to their own lawyers.

BUSN240 Advanced Entrepreneurship (3 credits)

In this course, students write a business plan about the business concept of their choice. To write the plan, students will apply marketing, accounting, and budgeting skills learned in other business courses, and build on knowledge from the course pre-requisite, Entrepreneurship I. Students apply appropriate writing techniques and styles and use spreadsheets to create financial documents. (Prerequisite: BUSN140 and BUSN210)